Headquarters
MEGABLEU EDITIONS
ZI de la Beaugeardière
RANDONNAI
61190 Tourouvre au Perche
France
Tél : 00 33 2 33 85 25 00 - Fax : 00 33 2 33 85 25 04
e-mail : info@megableu.fr
N° registre du commerce : ALENCON 398 393 520
Origin
Founded in 1994, MEGABLEU France is an independent publisher of children’s games. Since its creation, MEGABLEU has built a strong market position in the French market and since 2010
the company has started to build its international expansion. Today you can buy MEGABLEU products in more than 15 countries.
The first game published was Vocabulon, a clever and simple game to enrich the vocabulary of children and adults while having fun.
Each year, MEGABLEU launches amusing, intelligent and innovative games that appeal to both children and their parents. Our aim is to offer many hours of family pleasure and personal enrichment.
Product Categories
MEGABLEU is an umbrella brand covering following product categories :
• Preschool educational games
• Children games (educational and action)
• Family games
• Travel games
• Adult games
• Art & crafts
Marketing
The company has a strong marketing driven strategy in order to support the brand and each product on the market.
Significant advertising investments are spent each year to promote MEGABLEU games which mainly exist of strong national TV campaigns during the end of year season.
UK
First product launch in 2012 of “Ghost Hunt”.
In 2011 Megableu launched this brand new game in France, Belgium, Holland, Germany and Switzerland with great success. In France and Belgium, it was selected “Game of the year 2011” and in France,
the game outsold other games in its category.
This product is now available in the UK in all specialized retail chains and through different webshops: Debenhams, Firebox, Toys ‘R’ Us, Tobar, Amazon, The Entertainer, Hamley’s/Harrod’s, Toymaster,…
